MGMTENTR2025演讲嘉宾信息如下：
Dr. Zulnaidi Yaacob, Associate Professor
Dr. Zulnaidi Yaacob, Associate Professor
School of Distance Education, Universiti Sains Malaysia, George Town, Malaysia
Biography: Dr. Zulnaidi Yaacob is a researcher specializing in management accounting, entrepreneurship, and SMEs. He is currently an Associate Professor and the Dean at the School of Distance Education, Universiti Sains Malaysia (USM), and has been teaching accounting and finance in the Open Distance Learning (ODL) program since 2008. Previously, he served as the Director of the USM Entrepreneurship Center and Deputy Dean of the School of Distance Education, playing a key role in USM being named Malaysia’s Most Entrepreneurial University in 2018. His international collaborations span universities in Malaysia, Australia, China, Indonesia, and Thailand, with appointments as a visiting professor and keynote speaker in multiple countries. Dr. Yaacob has published over 50 research articles (15 indexed in Scopus/WOS) and authored five books. He has contributed to agencies such as the Penang State Government, SME Corporation, and the Ministry of Education. His expertise is widely recognized, earning him multiple awards, including the USM Excellent Educator Award, Best Paper Award, and the Entrepreneurship Mentor Award.
Topic: Innovations, Social Enterprise and AI-driven Analytics for Sustainable Impact
Abstract: With the modern era being marked by rapid technological advancement and socio-economic challenges, we stand at the crossroads of innovation, social enterprise, data analytics and artificial intelligence (AI), presenting itself with a unique opportunity for transformational impact. This keynote will delineate how these areas jointly catalyze sustainable development, social equity, and economic resilience. The blending of AI and data analytics along with social entrepreneurship allow mission driven businesses to work with far more efficiency, scalability and flexibility. Organizations harness advanced analytics to drive evidence-based decision-making, optimize resource allocation, and measure social impact precisely. In the meantime, at-a-glance AI-driven solutions — machine learning models, predictive analytics — help address these issues, from financial inclusion to healthcare access and environmental sustainability. Yet while technology opens new horizons, innovation in social enterprise has to be mission-led and built on ethical foundations. This talk will explore challenges in adopting AI for social impact ventures, including algorithmic bias, ethical AI governance and the digital divide. It will also showcase successful case studies of AI-powered analytics that have transformed social enterprises, allowing them to scale their impact while ensuring financial sustainability. As we progress towards a more digital future, this keynote will propose a new way of thinking— a future where tech is not just disruptive but persuades the powers that be to embrace ideas of empathy, sustainability and social entrepreneurship. Social enterprises can harness AI, big data, and human-centered innovation for new opportunity to solve critical challenges facing the world. Finally, the talk will discuss how researchers, policymakers, and practitioners can work together to develop a more resilient, data-driven, and socially responsible innovation ecosystem.
